Fruita is a home rule municipality located in western Mesa County, Colorado, United States. The city population was 13,395 at the 2020 United States census. Fruita is a part of the Grand Junction, Colorado Metropolitan Statistical Area and lies within the Grand Valley. The geography is identified by the bordering Colorado River on the southern edge of the town, the Uncompahgre Plateau known for its pinyon-juniper landscape, and the Book Cliffs range on the northern edge of the Grand Valley. Originally home to the Ute people, farmers settled the town after founder William Pabor in 1884. Ten years later, Fruita was incorporated.